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Consumer trust of Internet vendors is a major factor influencing the success of e-commerce. To enhance consumer trust, many e-retailers are experimenting with various trust-building strategies, including participation in third-party assurance programs. This study presents a model describing the relationship between trust and online purchasing, as well as related relationships with antecedents t...
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ژورنال
عنوان ژورنال: Computer
سال: 2015
ISSN: 0018-9162
DOI: 10.1109/mc.2015.372